The importance of body text for search engine optimisation.
Search engine optimisation is not just about tricks and tips, what is very important is content, content, content. If you build good quality content backlinks will follow, but even when building good quality content you still need to spare a thought for optimising. There is little point in having a quality page if no one can find it. For this reason body text becomes very important. Without spamming or keyword stuffing you should still easily be able to phrase your writing to include keywords or phrases which you are trying to optimise for.
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