SEO and Alt attributes

h2>The importance of ALT attributes for website optimisation. ALT attributes are supposed to be use as an alternative for when an image isn't displayed or cannot be seen. More and more though they are used as a description of the image and despite the fact this is frowned upon by the purists, this can be a good way of increasing keyword density. This doesn't mean spamming them by stuffing keywords in Alt attributes for all images, but just by being sensible about it. Below is a sensible example of using the alt attribute to help when optimising



The image is that of one of the latest speed camera detectors the "New Road Angel" as these are well known by name, it is sensible to optimise for the name of the product and hopefully achieve a high Google position. A quick look at the source code reveals alt="New Road Angel" Nothing spammy about this, and a good legitimate way to increase keyword density and use the target keyword as anchor text.